Aka, Once upon a time…
Before you choose your system,
before you dream up your antagonist or end boss,
before there is even a mention of classes and sheets,
There is a talk you need to have with your players.
You may already have certain wants and interests for a possible campaign.
But to have an interesting and engaging game for your players, you will need to involve them in the creation of your world. Sit them down and spend some time on hearing them out. This can vary from group to group. From an hour to several sessions. If you can’t meet up in person, try and at least get a discord or skype call going. This will save you some trouble.